Module 2 questions

Summaries of the 3 research links.

joel on software
This is a blog that posts software related articles, an interesting links page, popular tech news developments, technology conference schedules and jobs. The site sells advertising and doesn’t charge for a subscription.

Business Week
Is a magazine sold on news stands and has a website as well. They posted an article titled “blogs will change your business” on their online magazine which included a long list of sources. This article originally written in 2005, now has many interesting additions and updates on the business of blogging.

INC
Inc is a magazine sold on the news stands and has a website too. They also have a long list of blog writers that you can follow. One of their writers wrote an article about blogs, noting this as a new trend for business to gain attention. Although the writer did mention how Dr Pepper/Seven Up had a marketing campaign back fire on them when bloggers found out that the campaign was a set up.



What other options would an entreperneur have to market themselves to their audience?
There are many things an entrepreneur can do to market themselves. There is the traditional print, Radio, and TV advertising. There are lots of networking groups and companies that will provide promotional items for give aways.

What things can a blog do for an entrepreneur that these other means of self-promotion can not?
The main thing blogging provides is free access of your business on the web. This is a usual tool, but not a replacement for other marketing plans.

Do you feel blogs are an effective alternative to these methods?
No.
Why or why not?
I think blogging is a additional marketing item to add to your campaign. Just because you start a blog does not mean people will see it. You still have to invest time and effort for any results to show.

Did the research material you found support or not support your original thesis (posted in module 1)?
The research I found supported my original thesis.
To help you quantify your research, rate the preceding question on a scale of 1 to 5.
5: Strongly supports my thesis.
The articles I read supported my original thesis that blogging will not affect print journalism.

After doing this module, have do you wish to change your original thesis statement?
My opinion is the same although I have realized the value of advertising on blogs. The blogging community is large and advertisers would gets high visibility on popular blogs. Although they pass around information, there is no control if a posting is accurate or not.